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East River’s Western North Shore Launch: Multiplex, Waterfront Museum, Plaza, Lots of Ground Floor Retail You Can Drive To

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A leasing brochure just released by Midway reveals a detailed site plan for the first phase of the company’s planned development on a 150-acre former industrial site lining the north bank of Buffalo Bayou — here upgraded to riverine status. East River‘s drive-up urban conquest of the former KBR (previously, Brown & Root) campus begins on the far western edge of the Fifth Ward site, fronting Jensen Dr. and lining Clinton Dr. Portrayed in the plans and renderings: a 9-plus-screen multiplex movie theater, a new waterside home for the Houston Maritime Museum, a central plaza with a coffee pavilion (pictured), and almost 100,000 sq. ft. of retail and restaurant space, spread among the ground floors of 8 separate structures (including one enormous parking garage). Three of the structures are multi-story office buildings. Here are some overall site plans of the development: An avenue-like main drive-in entrance off Jensen Dr. would lead to the metal-sided building with the EAST RIVER sign (pictured at the top of this story), featuring 27,000 sq. ft. of retail on the ground floor and opening to a semi-circular plaza in the foreground; the theater would be upstairs, its main entrance facing the opposite side of the building and another bank of ground-floor retail across the street, lodged under 5 levels of a parking garage (labeled building G in the plans):  (The southwestern edge of the garage block and a separate bank of retail space on its ground floor are visible in the left foreground of this driver’s-view image.) At the southern edge of the development, an 11,000-sq.-ft. waterfront restaurant space fronted by an expansive patio (building E) would have views of the concrete silos on the other side of the bayou: Directly to this building’s east, a museum is indicated; as a HAIF commenter noted in January, the Houston Maritime Museum appears to be the prospective tenant. (“We are pursuing a new and more central location just east of downtown Houston along the banks of Buffalo Bayou. . . . part of a large mixed-use development,” the museum’s director declares.) Opposite the north entrance to the museum, a coffee pavilion facing a central plaza (B) crisscrossed by paths and various groundcovers is shown flanked by office buildings to the north (C) and east (D) and a 5-story residential structure to the west (M), all portrayed with additional ground-floor retail space:   Not detailed in the brochure, but pictured in part at the far left of the aerial site plan below: 2 midrise apartment complexes, each wrapping or connecting to their own internal parking garages, flanking the Jensen Dr. entrance to the district. Here’s a site plan showing the intended layout of all 4 phases — turned sideways to fit our format better (north is to the right):   East River (PDF) [Midway, via LoopNet] Previously on Swamplot: Last KBR Warehouses Getting Out of East River’s Way with the Help of Teardown Crews; Your Best Look Yet at East River’s 136-Acre Bayou-Side Complex for the Fifth Ward; Your Guide to East River Candyland; Former Brown & Root Building 3 Moving on from Amazon Lure to World Series Contention; The Fifth Ward Building with Amazon’s Wall Street Name and Jeff Bezos’s Fast-Action Concept in Lights; A Sign of Amazon Interest in Houston’s ‘East River’; CityCentre Developer Midway Makes a Move on That 136-Acre Former KBR Site Along Buffalo Bayou in the Fifth Ward Images: Midway Companies … Read More

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